Product Innovation Showcase

There is no finish line when it comes to innovating to serve athletes. Introducing four game-changing Nike innovations designed to transform what’s possible. Nike Mind Nike Air Milano Nike Aero-FIT Nike Amplify Tap the link in bio to learn more.

Fast forward your stride—and the future of movement. Introducing Nike Project Amplify, the world’s first powered footwear system designed for running and walking. Built on decades of Nike innovation, Amplify is for all athletes who want to go further, faster. Release date to be announced.

Built-in climate control. Inflate for warmth, deflate to cool down with Nike Therma-FIT Air Milano—a new evolution of AIR that puts thermal tuning at your fingertips. In all conditions, and any climate. See you on the podium in Milan.

Don’t lose your cool. Introducing Nike Aero-FIT, Nike’s pinnacle expression of cooling technology. Designed for unrivaled air conditioning through extraordinary air flow, Aero-FIT helps keep you cool and dry when the match heats up. Launching in 2026 for the world’s biggest stage, and the hottest conditions on record.

Nike Atelier for Jannik Sinner is taking ACG to new heights. Nike Atelier is the best of Nike, crafted to the exact specifications of the greatest athletes. Vest featuring A.I.R. Technology for adaptive thermal control; ACG Zegama with custom, water-protective rubber coating; and a carabiner keychain shaped after an elevation map of the Alps. One of one, not for sale.

Introducing Nike’s first MIND-ALTERING SHOE: the Nike Mind 001. Scientifically shown to activate the sensory cortex, Mind 001 can help you get out of your head, connect with your surroundings, and stay more present during your pregame routine. Available January 2026. Link in bio.

New Product Releases

If nature seems boring, you’re not wild enough. Welcome to All Conditions Gear.

The 40k Club. Only One Player. The LeBron XXIII ‘Uncharted’ is more than a milestone. It’s about pushing the boundaries of greatness. Arriving in SNKRS in select locations 10.3.

This is more than a prototype. This is an all-new sensation in running. Be the first to experience zero gravity running with the limited edition Nike Vomero Premium “Proto” available October 2nd.

Eventually everyone needs a professional. The Nike Book 2. Launching January 2nd.

The reign continues. Welcome to a new era of La Reina — the @alexiaputellas Phantom 6 Player Edition drops on February 2nd.

The Vaporposites are officially served. Now let’s eat.

Athlete Championship Wins

Nobody called it. But everyone felt it. @aryfonta90 and Team Italy dominate the Olympic field and snatch Gold in the Short Track Mixed Relay. #MilanoCortina2026 #Olympics

When you’re this fast, you don’t ask for permission. @juttaleerdam breaks the Olympic record in the Speed Skating 1000M and wins her first Gold. #MilanoCortina2026 #Olympics

The Rebel of Skating returns. @AlysaxLiu and Team USA secure Gold in the Team Event for figure skating. #MilanoCortina2026 #Olympics

Dreams, achieved. Trophies, raised. Greatness, served. @nielsvink and @tokitoistheone take home championship wins in Melbourne.

‘Tis his season. @scottie.scheffler makes more room on the mantle.

Every round earned. Every punch answered. @rorymcilroy, @officialtommyfleetwood, @robertmacintyre and Team Europe take home the Ryder Cup at Bethpage Black.

'Nike Mind' Campaign

NIKE MIND ATHLETE ORIENTATION Research subjects:
# 0009 - @Erling # 0077 - @ShubmanGill # 0043 - @iamthebatman___ [Claire Prince] Brought to you by Nike Mind: A MIND-ALTERING SHOE. Restocks coming soon. Are you ready to test the innovation?

NIKE MIND USER GUIDE Property of: Nike Mind Science Dept. Be sure to view thoroughly before wearing the new Nike Mind: A MIND-ALTERING SHOE.

NIKE MIND PREGAME SIMULATOR Activating your senses with Nike Mind is part of a balanced pregame routine. Supplement with proper sleep, nutrition, hydration, and positive thinking. Restocks coming soon.

A MIND-ALTERING SHOE. Nike Mind activates your senses to enhance your pregame routine. For cricket captain @shubmangill, that means staying grounded so his teammates can count on him. Available now. Link in bio.

NIKE MIND INTAKE SESSION Athlete: Erling Haaland Striker Key finding: “Every step I take, I think of what I feel in my feet—which is a good thing.” Brought to you by Nike Mind: A MIND-ALTERING SHOE. Restocks coming soon.

NIKE MIND INTAKE SESSION Athlete: Shubman Gill Cricketer Key finding: “Cricket is a mind game.” Brought to you by Nike Mind: A MIND-ALTERING SHOE. Restocks coming soon.

'Just Do It' Motivation

They think they can rise to greatness without facing rejection. But they keep finding out. #JustDoIt

It’s worth every wipe out. #JustDoIt

In this game, you’re either all in or you’re out. #JustDoIt

Big stakes. Biggest stage. One way to find out. #JustDoIt

Don’t just return the shot, dominate the point. #JustDoIt

If they underestimate, overdeliver. #JustDoIt

Collaborations & Tributes

The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.

Momentum lives in the collective. @ucla and @uscedu athletes take center stage in NikeSKIMS. NikeSKIMS arrives September 26 at 7am PT at nike.com, skims.com, and select Nike and SKIMS retail locations.

VIRGIL ABLOH: THE CODES — a look inside the vision of a generation-defining creator. Showcasing pieces from the archives of Virgil Abloh and Nike at the Grand Palais, September 30 - October 9, 2025. The exhibition celebrated Virgil’s relentless creativity and boundless influence. It’s an honor to continue his legacy with Shannon Abloh and V.A.A. Forever inspired. Long live Virgil 🤍

Champion stories are written in Air, a new chapter is coming. @airafrique_

“My dream is to make this world a running world.” -@kipchogeeliud The new Eliud Kipchoge Collection. Inspired by Kenya and those who power his relentless devotion to running.

There’s only one @aja22wilson Well, Kind of. Introducing the tiniest host of the biggest mini sports show - Clicked In. All about sport and style with takes from the real one herself. Coming soon.

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